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The process of developing a strategic public relations plan that takes into account strengths as well as potential threats is half the battle. In addition to building a plan that seizes upon opportunities to promote, we can help you develop a roadmap that will engage the organization with the right audiences in a meaningful way.

While the 'look' of an annual report may catch ones eye, it is what's written inside that leaves a lasting impression. The famous investor Peter Lynch of Fidelity Investments said, "The cheaper the paper, the more important the information." To a successful investor like Lynch the financials, typically printed on lighter weight paper, contained the truly revealing information about any public company. While it's impossible to argue with his success, a well thought out, honest and visionary letter from the chairman or chief executive can't be overlooked as a significant communications opportunity that can provide tremendous insight into a company for professional and retail investors alike. With extensive experience writing and producing annual reports, we can work closely with you to construct an informative and attractive document that you will want to distribute to your shareholders or community partners.

While it is impossible to fully anticipate a crisis, it is best to consider embracing that well known Boy Scout motto - "Be Prepared". By helping to better understand your competitive landscape, we can help position you to anticipate issues that may present obstacles and how best to respond when faced with adversity. We can design a crisis plan, including messaging and response protocol, tailored to your business. In addition, we can create a "trial crisis" to test what we put in place in a real-world situation.

Whether you represent a public or private company or non-profit organization, a well thought out presentation designed to engage the audience linking the subject matter to the visual aids is critical. Utilizing our experience developing presentations we can help with template design, core messaging, delivery and speech writing with the goal of building a presentation that will help you deliver your message comfortably and with confidence.

With the 24 hour a day presence of the Internet, a press release is a living document that will survive on its own for years to come. A well written, attention getting press release that delivers relevant and useful information to the targeted audience is a valuable tool. In addition to traditional media outlets, we believe companies need to consider and actively communicate with non-traditional outlets such as bloggers, trade publications and industry analysts. They may not have the national name recognition of the Wall Street Journal, but placement in the right publications and blogs can help drive incremental revenue, build better awareness and a more in-depth understanding of your business to the right audience.

We can work with local and national media outlets to deliver stories that not only get you noticed, but help drive home the important connection between you and important stakeholders. We look for and target traditional as well as non-traditional media outlets to deliver the most impact. In addition, with extensive corporate experience coordinating media and investor tours, we can arrange a well organized, strategic media or investor tour that will take your message directly to an audience most interested in your story.

With extensive experience working for public companies listed on the NYSE, NASDAQ, AMEX and the Hong Kong Stock Exchange, we can craft your message with professional, as well as individual investors in mind. Our services include writing the investor relations portion of your web site, developing investor presentations that tell a story and producing an annual report that engages the reader. We can also help with investor targeting, including a well planned road show that helps you hit the right targets in a logical and well thought out manner.

Communicating with one of your organizations most important assets, your employees, is critical to building a cohesive team that understands the business and its objectives. We can work with you to help write relevant articles for an existing employee newsletter, internal communications surrounding an important corporate event or developing a wide ranging employee communications program from scratch.

When that deal is finalized you will get one chance to communicate the key salient features of this important transaction. Experienced communicating mergers and acquisitions from a few million dollars to $20 billion, we can develop a plan that highlights the benefits and projected outcomes and communicate them effectively to important constituents including employees, media, industry analysts, community stakeholders and investors.

Critical to a special event is advanced planning that considers all the little things that will ensure its success. Utilizing outside resources and working closely with our clients, we can work with you to produce a special event that will live up to your high expectations.

We are passionate about our community and the undeniable positive impact that non-profit organizations make each and every day. Too often, however, these good deeds go unnoticed. Communicating successes to stakeholders, positioning a non-profit as an industry expert or branding an executive as a thought leader can build awareness which can help drive increased fundraising and volunteerism.

Your web site may be one of the first impressions your customers or colleagues will have of you or your company. Let's face it, the first thing we do when we want to know more about a company, person or trend is to enter the search term in our favorite search engine and within seconds - our first impression. We can work with you to strengthen what your web site says about you and how the information is conveyed to the reader.